Essential Shopify statistics you need to know 📊

Shopify is one of the most famous e-commerce platforms nowadays, and definitely a helpful tool for anyone who wants to start an online business or create a more efficient shopping experience for their users.

If you're wondering if it's the right platform for your business, or want to learn more about Shopify and its success over the years, we have compiled a list of Shopify stats you should know.

Top Shopify Statistics

First, let's go through some interesting stats that may help you understand the impact and reach of this gigantic company that is transforming the e-commerce market:

✅ Shopify generated over $7.1 billion U.S. dollars in 2023

One of the most impressive Shopify statistics is the revenue they generated during the last year. This figure has increased by more than five billion since 2015, which shows the steady growth of the platform over time.

✅ Shopify has contributed to $444 billion in global economic activity

Shopify has a great impact on the global economy. To date, Shopify has contributed to $444 billion in global economic activity - a figure that will only increase in recent years as more and more businesses use the platform to manage their online stores.

✅ Over 59,000 businesses use Shopify Plus

Shopify Plus is an enterprise version of the Shopify platform. It's only available to merchants who've generated between $1 million and $500 million in revenue.

What's the difference between Plus and the basic version of Shopify? It offers a number of enhancements that are of interest to top sellers on the platform. Over 59k businesses use Shopify Plus today.

✅ 79% of Shopify traffic comes from mobile devices

If you need a reminder to provide an amazing shopping experience via mobile devices 📱this is it. 79% of traffic on Shopify stores comes from a mobile device like a phone or tablet.

Therefore, it's important that your store works on all devices to make the checkout process as smooth as possible. In 2014, mobile devices accounted for just over 50% of all Shopify traffic, so this number has increased by almost 30% in the last couple of years.

✅ 530k Shopify stores sell apparel, making it the most popular industry

While Shopify stores offer a variety of products, the fashion industry is the most popular market. As of September 2023, there were nearly 531,409 Shopify stores selling apparel 👕

The second largest category was home and garden 🏡 with 230k stores, followed by beauty and health products 💅🏻

Here is a table showing the number of Shopify Stores by product category:

Product Category

Number of Shopify Stores

Aparel: 531,409

Home and Garden: 230,435

Health and Beauty: 192,874

Jewelry and Watches: 27,617

Fashion Accessories: 22,874

Food and Beverages: 16,291

Art: 11,645

Sporting Goods: 7,737

Electronics: 6,888

Car and Truck Parts: 6,231

Others: 65,956

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Global Shopify Statistics

With merchants in over 175 countries, Shopify truly has a global impact that does not go unnoticed. Since its launch, Shopify has become a popular service for anyone looking to sell products online, holding 16.36% of the total E-commerce share globally.

Here are some global Shopify stats that should be of interest to you:

✅ Shopify has more than 2.1 million daily active users

Are you curious about how many people actually access Shopify on a daily basis? It turns out that there are about 2.1 million daily active users. This number can go up or down depending on the day, but it shows that a decent number of people browse and buy from their online stores every day.

✅ Shopify is the biggest name in the US e-commerce software market

For those who want to build an online business, there are plenty of options to choose from. However, Shopify is the biggest name in the US when it comes to the eCommerce software market.

Shopify has 28% of total U.S. e-commerce shares. Major competitors included Wix, WooCommerce, and Squarespace, all of which had a market share of at least 11%.

✅ About two-thirds of Shopify stores are based in the Americas

Most of the online stores hosted through Shopify were created by customers based in North and South America. In fact, about two-thirds of Shopify stores are based there. Europe accounts for 51,394 stores, about 17% of the Shopify market.

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Here is a list showing the top 10 companies that are using Shopify for their business:

• Tesla Inc.
• LVMH
• Nestle
• Pepsi Co. Inc.
• Anheuser-Bush In Bev
• Kraft Heinz Co.
• Lindt & Spruengli
• Whole Foods Markert
• Red Bull GmbH
• Hyatt Hotels Corp.
  

Shopify Growth Statistics

Since 2006, Shopify has seen impressive growth 📈, both in terms of the number of merchants joining the platform and the number of customers shopping there. Check out these stats to see just how much the company has grown in recent years:

✅ More than 4.8 million merchants sell on Shopify

Shopify statistics show that the number of merchants has steadily increased since 2012, as more and more people want to sell their products online.

Here's a breakdown of the number of merchants over the last few years:

• 42,000 merchants in 2012
• 377,000 merchants in 2016
• 1 million in 2019
• 1,749,000 in 2020
• 4,418,121 in 2022
• 4.806.002 in 2023

Looking only at sales in 2020, 457 million people shopped in a Shopify store. This number has increased by 52.33% in the past year, indicating an increase in online sales.

✅ After the COVID-19 Pandemic, Shopify stores grew by 201.53%

This has a lot to do with context, as many brick and mortar store owners migrated to digital selling, and many people opened stores from home. But even so, after the pandemic, Shopify's numbers have continued to grow and never saw a decline. Impressive, isn't it?

Shopify for Business Statistics

Businesses that want to set up an online store will probably consider Shopify, as it is one of the largest providers in the eCommerce market.

To help you decide between this platform and others, here are some Shopify stats to keep an eye on:

✅ An average Shopify store makes around $5,583 per month

This means that on average they reach up to 67k per year. Quite a number, right?

✅ Stores built on Shopify saw a 50% increase in revenue in 2019

An increase in revenue is what every business needs, right? According to Statista, companies that built their eCommerce stores on Shopify saw a 50% increase in revenue in 2019. In contrast, the global eCommerce market only saw a 21% increase.

✅ Over 50% of Shopify stores record repeat purchases

It's the loyal customers who keep coming back that really keep the business going.

Over 50% of Shopify stores have a shopper purchase from their store two or more times. And more than 62 million shoppers have purchased from the same store twice, accounting for more than 14% of all shoppers.

This speaks not only to a particular company and its reputation but also to how Shopify makes online shopping easier for merchants and customers 🛒

If you're building an online business to sell your products, we hope these interesting Shopify stats help you decide if this platform is the best fit for your business.

Shopify is a real contender with an impressive market share worldwide. And it's clear that the companies that use Shopify for their stores have had great success so far 🚀

Already have your Shopify store? 😉 Let's make the most out of it! There are many solutions that can help you turn your business into a profit-making machine. You can install a trusted extension like SimplyTrends that will help you track and analyze all your Shopify statistics (and your competitors!) to be on top of your game.

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Do you sell personalized products on Shopify already? Feel free to share with us your experience by leaving us a comment below!

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