Essential Shopify statistics you need to know 📊
Shopify is one of the most famous e-commerce platforms nowadays, and definitely a helpful tool for anyone who wants to start an online business or create a more efficient shopping experience for their users.
Top Shopify Statistics
First, let's go through some interesting stats that may help you understand the impact and reach of this gigantic company that is transforming the e-commerce market:
✅ Shopify generated over $4.6 billion U.S. dollars in 2021
One of the most impressive Shopify statistics is the revenue they generated during the last year. This figure has increased by more than four billion since 2015, which shows the steady growth of the platform over time.
✅ Shopify has contributed to $319 billion in global economic activity
Shopify has a great impact on the global economy. To date, Shopify has contributed to $319 billion in global economic activity - a figure that will only increase in recent years as more and more businesses use the platform to manage their online stores.
✅ Over 5,300 businesses use Shopify Plus
Shopify Plus is an enterprise version of the Shopify platform. It's only available to merchants who've generated between $1 million and $500 million in revenue.
What's the difference between Plus and the basic version of Shopify? It offers a number of enhancements that are of interest to top sellers on the platform. Over 5,300 businesses use Shopify Plus today.
✅ 79% of Shopify traffic comes from mobile devices
If you need a reminder to provide an amazing shopping experience via mobile devices 📱this is it. 79% of traffic on Shopify stores comes from a mobile device like a phone or tablet.
Therefore, it's important that your store works on all devices to make the checkout process as smooth as possible. In 2014, mobile devices accounted for just over 50% of all Shopify traffic, so this number has increased by almost 30% in the last couple of years.
✅ 75.5k Shopify stores sell apparel, making it the most popular industry
While Shopify stores offer a variety of products, the fashion industry is the most popular market. As of April 2021, there were nearly 75.5k Shopify stores selling apparel 👕
The second largest category was home and garden 🏡 with 33.8k stores, followed by beauty and fitness products 💅🏻
Categories behind these top three included: food and beverages; people and society; sports, arts and entertainment; and health.
Global Shopify Statistics
With merchants in over 175 countries, Shopify truly has a global impact that does not go unnoticed. Since its launch, Shopify has become a popular service for anyone looking to sell products online.
Here are some global Shopify stats that should be of interest to you:
✅ Shopify has more than 2.1 million daily active users
Are you curious about how many people actually access Shopify on a daily basis? It turns out that there are about 2.1 million daily active users. This number can go up or down depending on the day, but it shows that a decent number of people browse and buy from their online stores every day.
✅ Shopify is the biggest name in the US e-commerce software market
For those who want to build an online business, there are plenty of options to choose from. However, Shopify is the biggest name in the US when it comes to the eCommerce software market.
As of September 2021, Shopify was used by about 29% of websites with eCommerce capabilities. Major competitors included Wix, WooCommerce, and Squarespace, all of which had a market share of at least 11%.
✅ About two-thirds of Shopify stores are based in the Americas
Most of the online stores hosted through Shopify were created by customers based in North and South America. In fact, about two-thirds of Shopify stores are based there. Europe accounts for 51,394 stores, about 17% of the Shopify market.
Shopify Growth Statistics
Since 2006, Shopify has seen impressive growth 📈, both in terms of the number of merchants joining the platform and the number of customers shopping there. Check out these stats to see just how much the company has grown in recent years:
✅ More than 1.75 million merchants sell on Shopify
Shopify statistics show that the number of merchants has steadily increased since 2012, as more and more people want to sell their products online.
Here's a breakdown of the number of merchants over the last few years:
42,000 merchants in 2012
377,000 merchants in 2016
1 million+ in 2019
1,749,000 in 2020
Looking only at sales in 2020, 457 million people shopped in a Shopify store. This number has increased by 52.33% in the past year, indicating an increase in online sales.
Shopify for Business Statistics
Businesses that want to set up an online store will probably consider Shopify, as it is one of the largest providers in the eCommerce market.
To help you decide between this platform and others, here are some Shopify stats to keep an eye on:
✅ Stores built on Shopify saw a 50% increase in revenue in 2019
An increase in revenue is what every business needs, right? According to Statista, companies that built their eCommerce stores on Shopify saw a 50% increase in revenue in 2019. In contrast, the global eCommerce market only saw a 21% increase.
✅ Over 50% of Shopify stores record repeat purchases
It's the loyal customers who keep coming back that really keep the business going.
Over 50% of Shopify stores have a shopper purchase from their store two or more times. And more than 62 million shoppers have purchased from the same store twice, accounting for more than 14% of all shoppers.
This speaks not only to a particular company and its reputation but also to how Shopify makes online shopping easier for merchants and customers 🛒
If you're building an online business to sell your products, we hope these interesting Shopify stats help you decide if this platform is the best fit for your business.
Shopify is a real contender with an impressive market share worldwide. And it's clear that the companies that use Shopify for their stores have had great success so far 🚀
Already have your Shopify store? 😉 Let's make the most out of it! There are many solutions that can help you turn your business into a profit-making machine. You can install a trusted extension like SimplyTrends that will help you track and analyze all your Shopify statistics (and your competitors!) to be on top of your game.
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Do you sell personalized products on Shopify already? Feel free to share with us your experience by leaving us a comment below!