The days leading up to Christmas and New Years are probably the ones with the highest number of visits and sales of any e-commerce, so you have to be prepared.
In Customily we always want your business to succeed, so here you have some tips to help you through this crazy time of the year! Read it carefully and make sure everything is perfect for your customers on this special date 😉
1. Reinforce the stock of your products:
You can analyze how many sales you had in the past December and estimate if you should be getting more stock to get through the month. You don’t want to miss any sales!
2. Arrange your complimentary products wisely to increase your sales:
If you have a physical business, arrange complementary products nearby, so that your customer is forced to see them and remember to buy them too. For example, if you sell cell phones, place the screen protectors and headphones nearby to tempt your customer. You can do the same in your e-commerce store! Configure your website to show "recommended products" below the product that is being viewed or has been added to the cart.
3. Make sure you have the right staff and systems to fulfill all your requests:
Get some extra hands if needed, you must deliver all of your orders in time. Remember, never promise delivery dates that are not real, especially at this time of year. Your customers will value knowing the exact day their order will arrive.
Also, having a good processing-order system is a plus, especially if you work with personalized products. You don’t want to mix customizations and deliver the wrong product! With Customily you will have ready to print, engrave or embroider files to avoid this from happening. You can download it or have your fulfillment provider receive it.
4. Get specific Christmas supplies:
Christmas cards, wrapping paper, bows, and whatever you need to decorate your products according to this special season.
5. Connect with your loyal customers:
Send a personalized mailing reminding them of your most popular products for these holidays, and if possible, offer them a discount coupon!
6. Offer exclusive personalization options for the holiday season:
If you sell personalized products, don't forget to add holiday-themed variants! One way to do this is by buying some amazing Christmas clipart to improve your products. Why not add your pets to a lovely Christmas mug? 😉
7. Make sure your e-commerce is up to date:
All your products must have the correct photo and price, and if they are personalized, verify that they are properly configured! Offering your customers the possibility to personalize their own products, and see a live preview of them, is a game-changer for your business.
Is your store on Shopify? we have great news for you: you can add Customily right now and have online personalization today. Just click here and enjoy our 9-day free trial. If you work with another e-commerce platform don't worry, we have your back, contact us and we'll help you to have online personalization in a very short time.
Merry Christmas and Happy selling! 🎄✨