How to hit more shots than Cupid this Valentine's Day 🥰
Love is in the air, some might say 💕 and there is nothing better to show love than a good gift that says "this was bought specially for you" 🎁
Like any other holiday that's about gift giving - such as Christmas - Valentine's Day offers a great opportunity for sellers. But unlike other holidays, Valentine's Day has a hidden bonus: While shoppers are still eager to find the best deal possible, they're also willing to spend more money to show their loved ones they care. They will spare no expense if they find the right gift, that's why luxury products like jewelry are super popular on this day 💍
Today, we'll give you some tips that can help you make the most of this Valentine's Day in your e-commerce. But first, we want to share with you some interesting numbers about this special date 📊
❣️ According to the National Retail Federation (NRF), Valentine’s Day spending reached $23.9 billion in 2022, up from $21.8 billion in 2021, and the second-highest year on record.
❣️ The most common gifts are still chocolates or flowers, but the desire to go out or experience something different continues to increase, especially now that we've returned to pre-pandemic levels.
Greeting Cards 40%
An evening out 31%
❣️ Around 27.6 million American families have purchased Valentine's Day gifts for their dogs 🐶, and more than 17 million for their cats 🐱. More than $750 million was spent on pet gifts this time of year. Some may laugh at this, while others will identify the opportunity that's right under their noses 😉
❣️ More than 32% of Americans chose to shop online for this date, and the number continues to grow year after year.
So, how can we make the most of this awesome selling opportunity that's Valentine's Day? 🥰
Well, even if selling the right products is a key component for success, investing time and effort in marketing and sales actions will also help A LOT.
Here are 7 ideas to hit more shots than Cupid this Valentine's Day! 👇🏻
1. Personalize your website
Make them feel Valentine's vibe 💘 from the first moment they land in your store. Use colors and elements that represent this date throughout your website. You know what I mean: Red, pink, hearts, flowers, be creative.
Besides the design, you can customize other tools to create a romantic look on the page and connect visitors with the date. Some examples are pop-ups and banners with captivating Valentine's Day products, images, and messages.
2. Create and spread content on Valentine's Day
Content marketing is a great strategy to attract and retain customers at any time of the year, but it can work especially well for Valentine's Day. You can write blog articles, personalized emails, and posts on social media, there are no limits.
Try to connect your content to what your store has to offer. You can provide recipes for their loved ones, gift ideas, and even host polls or contests on what's the best gift they’ve ever received on this date. And make sure the winner gets a little gift from you 🎁
📌 Tip: Don't limitate yourself to couples. Make content for friends, families, and pets. And why not, for singles? They also have reasons to celebrate 😜
3. Highlight your related products
Find out which of your products are best for this special date and make sure they stand out on your website. You can create special banners or catalogs for this purpose.
One of the easiest and most effective ways to make this selection and highlight themed products is to create a hot site 🔥 an exclusive page with products that match this date.
In terms of physical stores, hot sites are like a hallway or a room that you can decorate with any theme to create an immersive environment with great potential for engagement and sales.
4. The good old coupon
On important selling dates like this one, it's inevitable to offer coupons, gift cards, discounts, and special promotions. People are willing to spend more than they need to, so any advantage for their wallets will be very welcome and tempting when it comes to choosing where to buy.
But beware, everyone will offer discounts. It's important to find a way to stand out from the rest. A good strategy is to run ads on platforms like Google or Meta and segment audiences to personalize your coupon.
In addition, sending emails never goes out of style 📧 You can send different coupons or promotions for men and women, for young people, for people who've been married for 30 years, or for pet owners!
You will need previous work of knowing your audience to do the best possible, but if you do it, the result will be invaluable.
5. Provide gift wrapping
More and more e-commerce stores are offering customers the option to choose their own packaging by adding a personalized card to the package, customized wrapping paper, and other extra decorations. This tactic is relatively simple and low-cost but has great potential to engage customers and increase their loyalty to the brand.
6. Create product combinations
A great strategy to increase your sales is to combine different products that can be sold together, and tag that combination with a special offer. The usual classics are flowers💐 and chocolates 🍫 but many products can be combined into a lovely gift package.
7. Add personalizable products
We're talking about a holiday in which we give gifts to the people we love the most. What is better than personalizing that gift? 😍
Personalization plays an important role in all businesses and you shouldn't miss the wave. Every customer has their own needs and requirements, and the best way to meet them is by offering customization.
Personalization not only helps increase sales but also promotes customer loyalty to the brand while creating a unique product. You can use a product personalizer like Customily to create customizable templates and turn your products into Valentine's options, but you can also have your customers personalize those same designs to make a unique gift! 💞
Don't miss out on the 9-day free trial for Shopify stores and find out how your products would look if you add one of Customily's Valentine designs to them! And, if you're using another e-commerce platform, you can contact our sales team here for more information.
There's a lot you can do to boost your e-commerce sales on this special day.
The most important thing is to start planning and executing now! 🚀❣️
Have you tried other Valentine's Day marketing tactics that you've had good results with? Let us know in the comments below!