How to sell personalized wedding invitations online!
Updated: Mar 1
A wedding is one of the most important days of someone’s life, and of course, you want everything to be perfect! From the bride’s dress to the decoration, everything must be carefully thought and planned, and that includes the invitations.
The invitations are the first glimpse you’re giving to your guests of how the celebration will be. Do you want a modern wedding? A traditional one? Maybe something fun and colorful? Or nature will be your central theme?
Many designers and stores sell wedding invitations, and you can see all of their previous work online… but what if you could be 100% sure that it will look exactly as you dreamed it?
With Customily now stores have the chance to let customers create their own designs and make sure they are 100% satisfied.
This doesn’t mean they have to create everything from scratch, because that could lead to ugly designs which wouldn’t help the store’s images.
What Customily does is give you a set of tools that allow your customers to build their own invitations with variables of looks and styles already set by you. This means they get to create what they dream, with parameters already defined by you.
If you’re interested in turning your invitation’s store into a huge success here are some tips to help you on your endeavor:
Know your personalization!
Make sure you know the market you’re working with and the popular trends of the moment. You have to be sure that you have different custom options to provide so you can please a wide range of people. This includes a good range of fonts, colors, and background styles. Not everyone likes the same styles and you want to give everyone a great personalization experience.
Set up your product page!
Once you know what you will offer, make sure to translate that accurately to your customers. It’s important to remember that the more options you offer to your customers, the more difficult it can be for them to choose what they want. We often recommend limiting the number of available options for each style or they can get easily frustrated and you don’t want that.
For example, you could set up different invitation styles and divide them into different listings. That way, buyers can choose the style from start and focus on what they want, without getting messed up with styles that they don’t care about.
It’s also important when setting up customizable items to consider the types of mistakes customers might try to make when designing, and minimize them. So for example, if you allow monograms on your invitations make sure to set the maximum amount of characters to 3 or whatever amount of initials your monogram design has.
In order to make the preview as realistic as possible, you want to display the cards appropriately and make sure that the light is capturing them just as right. This is especially important if you work with different types of papers and different textures.
Make sure your photos are high quality and that you set your pieces against backgrounds that will make them pop out.
Do you want to see an example? Check this wedding invitation demo we created for our client :)
With Customily your clients can design their own invitations on your own shopping cart while seeing a live preview of what they’re creating. Make them feel special and forget about mistakes and returns!