In the ever-evolving landscape of social media, TikTok has emerged as a true giant, captivating over a billion monthly users with its unique short-form video format and compelling content. This global phenomenon is not just a source of entertainment; it has also become a powerful tool in the toolbox of businesses, irrespective of their size or niche.
In this article, we will explore the amazing numbers behind TikTok, dive into its e-commerce compatibility, and discover how to take advantage of this platform for huge success.
The stats of TikTok's meteoric rise are mind-blowing 🤯. Here is a glimpse of TikTok's dominance in the social media field:
✅ Over 1 Billion Monthly Users: TikTok has built up a remarkable 1 billion monthly active users, establishing its presence in almost every corner of the globe.
✅ 80 Minutes Daily Usage: Users are not merely passive viewers, but active participants. On average, TikTok enthusiasts spend 80 minutes a day on the platform, which proves its appeal.
✅ Most Downloaded Social Media App: TikTok has earned the title of the world's most downloaded social media app, an award that highlights its popularity.
✅ Young and female audience: TikTok's user base is younger, making it an ideal playground for brands targeting a young audience. It also has a higher proportion of female users compared to other social media networks.
✅ Passion for Fashion, Beauty, and Lifestyle: TikTok users show a special predilection for fashion, beauty, and lifestyle products. This consumer preference makes it a rich ground for businesses targeting these niches.
Why is it good for e-commerce?
TikTok is a natural fit for e-commerce businesses. Its short-form video format is perfect for showcasing products and services in a visually appealing and engaging way. TikTok users are also highly engaged, making it an ideal platform for brands to connect with their target audience.
Long gone are the days when we were just a few users uploading funny dance videos. The famous video app has become a go-to platform for brands looking to reach Gen Z. Its popularity and engagement among this demographic are undeniable, and TikTok is constantly adding new features to make it even more attractive to businesses.
While diving into another social media platform can be discouraging, there are several reasons to consider bringing TikTok into your marketing channels.
Let's go over a few:
✅ Over half of 18- to 24-year-olds in the U.S. use TikTok and TikTok's Gen Z user base is expected to surpass Instagram's by 2025.
✅ TikTok is more than just a channel for engaging young users. It also offers a window into the social and cultural trends that captivate the under-40 consumer base.
✅ TikTok has a global audience. Southeast Asia is the largest market, followed by North America and Europe. Merchants can connect with potential customers around the world and even reach new borders.
✅ TikTok is built around video. Its full-screen and full-motion content is a powerful medium that can be used to tell stories, show products, and connect with customers. More than half of consumers consult videos to make purchasing decisions, and 73% say that they are more likely to purchase after watching product videos.
✅ TikTok users are highly engaged.
⌚ The average user spends 52 minutes per day on the platform.
🤳 More than half of TikTok users upload their own videos.
💜 63% of TikTok users say they’ve “liked” another user’s content.
This engagement is a marketer’s dream come true. Commercial Facebook posts, on the other hand, attract engagement rates of just 0.04% on average. Small difference, huh?
✅ TikTok values authenticity over perfection. The most popular videos are spontaneous and unfiltered. You don't need a professional production team to create a successful TikTok video, you can just use your cell phone camera and record yourself or your products.
So, how can you improve your business with TikTok?
So far, so good. We already know that TikTok has grown incredibly in a short time, we know that many e-commerce businesses have used it to boost their sales, and we know that all it takes is a camera to get started.
But, there is a huge gap between creating your TikTok account and making your first sale. How should you use it to bridge that gap?
Well, there's not just one way. And of course, you'll have to work, but the rewards can be much greater than you might think.
Here are some ways online stores can unlock the potential of TikTok:
👟 Showcase products creatively: TikTok is a visual platform, so make sure your videos are visually appealing and engaging. You can do this by using high-quality images and videos, creative editing, and catchy music. You can also use product demos, step-by-step tutorials, or exclusive glimpses into your manufacturing process to show off your products in a unique way.
🎁 Run contests and giveaways: Contests and giveaways are a great way to engage your audience and generate excitement around your brand. Offer prizes that are relevant to your target and that will encourage people to participate.
🤳 Benefit from collaborations with influencers: Partnering with TikTok influencers is a great way to reach a new audience and promote your products. When choosing influencers, look for those who have followers similar to your target audience (If you sell baby clothes, don't go with a video game influencer).
📽 Enjoy the power of live shopping: Real-time engagement is at the heart of TikTok's appeal. Use live shopping features to connect with your audience and promote your products. Host live product demonstrations, Q&A sessions, and even live sales events.
👽 Get closer to your human side: Share your brand's story, and yours too. Stories resonate with people. Utilize your TikTok videos to narrate stories about your products and services, fostering a deeper connection with your audience.
Remember, no one creates their social media account with the intention of buying. They do it to connect.
👀 Pay attention to hashtags: They are your allies to expand reach. Use relevant hashtags that your target audience can search for, thus increasing the possibility of coming across your content.
📢 Explore TikTok Ads: While TikTok's organic reach is amazing, ads offer a great way to engage a wider audience and drive more traffic to your e-commerce store.
You don't need to start with a lot of money, you can try a bit and see what results you get.
👉 Pro Tip: 62% of TikTok users are under 30. You have to think and act like them. That means everything on TikTok has to be brief, straightforward, and, well, as catchy as hell. This includes your profile page, so be sure to complete it before you make any ads. Profile picture, description and upload some videos!
TikTok has become a powerful engine for e-commerce companies looking to expand their reach and engage a wide and diverse customer base.
If you follow the tips we've given you, you can tap into TikTok's immense potential and transform it into a constant gateway for new customers🚪
Take advantage of TikTok's dynamic environment, create engaging content, and watch your brand thrive in the world of short videos 🚀
And if we talk about engaging content, nothing attracts more attention in your e-commerce than a fully personalized product 🤩 Product customization is a growing trend in the e-commerce universe, and with Customily you can take it to the highest level.
Grab customers' attention on social media platforms like TikTok and keep them engaged inside your store with unique and unrepeatable products made just for them ♥
It's the best combination to grow your business.
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