Why using a Product Personalizer on your print-on-demand (POD) store is a great idea!
If you sell products online using a POD provider, you have probably asked yourself "Is this worth it?" at some point down the road. You know that every print-on-demand supplier has its own rules respecting the pricing lists, but sometimes the profit you gain for each product sold just isn't enough.
I mean, you may have spent hours trying to drive traffic to your store (and probably money too) and designing awesome art, so you can finally sell a couple of t-shirts. But the competition is fierce and you can't have high prices because no one would buy from you. You try to stick to the market's guidelines, but at the end of the day, you're getting a total of 3 dollars for each item you sell.
Yes, as much as we all love this model business that has been an incredible source of work for many people, sometimes is frustrating and you feel like you would be making more money (and faster!) some other way.
But what if there's a way to have higher prices, and therefore higher margins and more profit for each product you sell?
By adding personalization to your products, you could be selling them at a better price, and the costs of the POD provider would remain the same. The product is the same, the printing process is the same, but now you will be adding personalization variables to the design which makes the product value rise 💹
Yes, you're reading right, according to different studies people are willing to pay at least 20% more for a personalized product, because they would be receiving a unique item, designed by them, with a special meaning. So this could be a great way of having higher incomes without much sacrifice!
Not only your profit will be higher, but by selling personalized products you will have other benefits like increasing your customer engagement and loyalty, increasing conversions in your store, and reducing uncertainty and returns.
Now, if you're ready to take this path, you must be serious about it and add a robust product personalizer to your online store. Personalization is something that must be done right in order to be able to benefit from all its positive aspects. What's the point of offering customization options if then you print them wrong or it takes you days to complete the design files so the POD supplier can print them?
One of the benefits of using a product personalizer is that you could let your customers create their own products under parameters defined by you, this means without compromising your original designs. You would be giving them the chance to create something unique, but making sure that it will look great and fit your products accordingly.
Another benefit is that by using a product personalizer, you can offer a live and realistic preview of the personalization to your customers. Yes, they will be able to create their own products while seeing exactly what they will get! This
Also, after they complete the purchase you would receive a ready-to-print file with the design they just created, all ready for fulfillment. No need for designers to translate the orders, from purchase directly to manufacturing, no more manual work is needed!
And last but not least - yes, there's more! - depending on the POD supplier you use, you could automate that part too and send the ready-to-print file directly to your provider for fulfillment. This means after the purchase is made, everything is set on autopilot.
This all sounds great, right? 🤩
So, to sum up, these are the steps you need to follow:
1. Choose a product personalizer solution.
2. Get it installed in your store.
3. If possible, integrate the personalizer with your POD provider.
4. Create your personalization templates (this means, the personalization variables you want to add to each product).
5. Connect each template with its corresponding product from your store.
6. Publish your products!
7. Make sales!
8. Once the orders get it, if you were able to integrate the personalizer with your POD, the production files will go directly to them for fulfillment and shipping.
9. If you're not integrated, download the production files and send the information to your POD provider using CSV files!
10. Enjoy your new - and higher - incomes! 😊🎉
I bet you already want to start doing some research for product personalizer apps, so I'm going to make things easier for you: Customily Product Personalizer is one of the best solutions in the market.
Why? It has all the features that we mentioned before (live and realistic preview, ready-to-print files, integration with POD providers) but also the most incredible range of personalization options. From texts, fonts, image placeholders, textures, and monograms to customizable maps and free clipart collections. You will have all you need to take your designs to the next level and offer a fun shopping experience to your customers.
If you have a Shopify store you can try it right now for FREE for 9 days, and if you have another platform and want to see how Customily works before subscribing, just hit here and request a demo for free! It integrates with any e-commerce platform, including Etsy and Walmart DSV!
What are you waiting for? Add personalization to your print-on-demand products and increase your income now!
Do you sell personalized products already? Which POD provider is your favorite? You can tell us your experience in the comments below!