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7 Steps to Create Striking Print-on-Demand Business Names

Your store's name is like the front door to your products 🚪. It's what customers see first when they're shopping. Having a catchy and creative print-on-demand shop name can really make your brand stand out and even boost sales 🚀. 

But if you're having trouble coming up with ideas, don't worry! We've got your back. Let's find the perfect name together! Get ready to get creative and find a name that'll make your business shine 🌟

Pencil and sheet of paper showing a blank space where the company's name should be

What Makes A Great Print-on-demand Business Name?

There are several things to consider for a good print-on-demand shop name. You can create one by focusing on these elements:

✅ Brand Recognition: A great shop name helps customers recognize what you offer and the quality of your products. It also makes them enjoy shopping with you and keeps them coming back for more.

✅ Storytelling: A name that tells a story connects you with your customers on a deeper level. People love stories, so make sure your name reflects your brand's voice, tone, and visuals.

✅ Niche Representation: If you specialize in a particular niche, choose a name that highlights your main product. You can use slang, puns, or acronyms to make your name stand out.

✅ Uniqueness: Stand out from the crowd with a unique name that sets your brand apart. Avoid names that sound too similar to others in your industry.

✅ Memorability: Keep your name clear, short, and simple so that it sticks in customers' minds. This increases the chances of them remembering your brand when they're ready to buy.

✅ Easy Spelling: Choose a name that's easy to spell and remember. This makes it easier for customers to find your store online.

✅ Flexibility: While it's good to represent your niche, don't box yourself in too much. Consider a name that allows room for your business to grow and expand in the future.

Keep your name short, simple, unique, and relevant to your business.

7 Simple Steps to Find the Perfect Print-on-Demand Business Name

Selecting a name for your print-on-demand business can be much easier with a clear-cut guide 📝. 

Let's simplify the process with these straightforward steps:

1) Understand your business and products

Creating a name that captures brand recognition, brand position, and business story requires clarity and understanding. Here's the essential information you need to consider:




- The products you intend to sell

- Your primary niche market

Target Audience

- Demographics: age, gender, income, location, etc.

- Social and lifestyle behaviors

- Needs and expectations

- Attitudes toward your competitors' products and yours

Target Market

- Price segment of your products: cheap, medium, premium

- Specifics of the print-on-demand industry

For instance, if you're targeting customers interested in luxurious print-on-demand jewelry 💎, using terms like "cheap" or "low-price" might lower the perceived value of your brand. Opt for descriptors such as "deluxe," "fancy," or "gorgeous" to elevate your brand image. 

On the other hand, if your business involves personalized products, integrating terms like "personalize" or "custom" can effectively set your brand apart from competitors.

2) Seek inspiration

Finding engaging ideas for print-on-demand company names is easier than you think. If you're struggling to find bright, bold, and unique brand names, consider the following sources for inspiration:

🔍 Analyze successful brands: Explore top stores on popular e-commerce platforms like Shopify. Take note of their sounds and how they combine words to create memorable names.

🕵️‍♀️ Study your competitors: By researching your competitors, you can ensure your shop name stands out from the crowd. Plus, you may even discover a name that beats the rest.

📗 Consult a thesaurus and dictionary: Sometimes, everyday words don't capture the essence of your business. Use digital resources to find unique and meaningful synonyms that resonate with your brand.

💻 Use a business name generator: These tools are designed to provide you with a wealth of print-on-demand business name ideas. Simply input your keywords or products, and let the generator do the rest. You can try Shopify’s Business Name Generator here.

Shopify business name generator screenshot

🧠 Immerse yourself in creativity: Someone said that the best ideas come to us in the shower. That someone is not so wrong. Take breaks to enjoy your favorite books, videos or music. Often, clearing your mind can lead to breakthrough moments when the perfect name is found.

3) Brainstorm ideas

Brainstorming is a fantastic way to break free from the ordinary and discover fresh, creative names. The more team members involved, the more great ideas flow 🌟. 

group of coworkers doing a team activity

Let’s check out some guidelines for successful brainstorming with your team:

💡 Focus on quantity: Aim to generate as many ideas as possible. Keep in mind that the focus is on quantity, not quality. Then there will be time to filter out the best and discard what you don't like.

🚫 Avoid criticism or dismissal: Write down every idea that pops into your head, no matter how unconventional. 

🧠 Be open to unique names: Feel free to experiment with made-up words, slang, personal names, acronyms, and more. 

🤝 Build on each other's ideas: Often, an idea that brings up a lot of new names is a winner. 

Now, let's explore some effective brainstorming techniques. Choose one you are familiar with and start practicing it!

🗺️ Mind mapping: Begin with a central topic, like your product, vision, or goals, and branch out with related ideas on a board, paper, or digital tool. Some tools, such as Miro or Mural, even have templates designed for this type of activity.

📝 Brainwriting: Set a timer and have everyone write down their ideas. Pass the papers around in a circle, with each member adding new names based on previous ideas. 

⚡ Rapid ideation: List all your thoughts without interruption. 🚀

If you're brainstorming solo, write down all your ideas quickly. Spending too much time trying to force creativity can lead to burnout 🤯. 

4) Narrow down your list

Once you've finished brainstorming, you'll likely have a variety of print-on-demand business name ideas to go through 💡. Narrowing down your list will help you identify the best options. 

Depending on the size of your list, you may need to refine it multiple times. Once you've reduced it to 3 - 5 names, you're ready to move on to the next step ✂️. 

5) Check availability and legality

Checking history and availability is essential to avoid legal complications and to lay a solid foundation for the growth of your business. With millions of companies already in existence, it's common for your top-choice name to be taken 🤷‍♂️.

Here are two key factors to consider:

📜 Trademark: In certain countries, registering the same name within an industry may not be permitted. You can check the availability of trademarks in the US through The United States Patent and Trademark Office

United States Patent and Trademark Office website screenshot

🌐 Domain registration status: While it's possible to operate a business without registering a domain, unregistered domains could potentially lead to trouble if someone else claims them. Having your store domain end with ".com" and using the same handle across social platforms as your business name brings several benefits. A ".com" domain enables you to connect with global buyers while maintaining consistency in your brand name across social media and can boost revenue by 33%.

6) Gather feedback

Now that you are getting closer to the final decision, the choice may seem more challenging 🧗‍♀️. Perhaps you have two or three names to choose from, and you like them all, or you're not entirely convinced by any of them.

Sometimes, a different brain can give you the solution 🧠. Ask for opinions from friends, family, colleagues, and even experts who can give you their insight. If you have the possibility to do a survey with potential users, don't miss the opportunity!

7) Register your store name

So, you've done most of the work, you're on the final stretch. You are happy with the chosen name, it meets all your expectations. You are all set. 

Well, no, there's one last step missing, but it's no less important. You can begin by searching for the trademark department in your country to register your business name, domain, trademark, and any relevant elements (such as social media handles) 🔒. 

Where to get ideas?

I know, I know. It's not that easy at first to create ideas out of nothing or to come up with something that we really like and can continue to use for many years (because, of course, our business will do very well!). 

So, now that we've laid the groundwork for creation, let's look for some help, shall we?

As I mentioned before, there are some name generator tools, which can work very well as a starting point, even if we make some changes later.

Here are a few for you to try and use the one you like best:

Wix Business Name Generator screenshot

And there are many more similar to these, just a google search away.

But there is another way to get a countless number of ideas. Yes, artificial intelligence. Whether it's Chat GPT or any of its competitors like Gemini (Google) or Groq (X), they are an endless source of inspiration 💡.

And I want to emphasize this last word: inspiration. Don't ask the artificial intelligence for something and get stuck with its first response by using it as a name 🤦‍♂️. No, better to interact and contribute your ideas as well. Take it as a co-worker, join forces to get a better result 🤝.

Wanna see an example? Let's go for it.

asking chatgpt for business name ideas

As you can see in the image, the first thing I did was to tell ChatGPT to behave like a branding expert 🤵. And then I asked it to give me ideas for a particular type of business, in this case, a personalized t-shirt printing-on-demand business for teenagers in the USA 👕

Do you like the results?

Let's dig a little deeper.

asking chatgpt for business name ideas

Again, as you can see, in the same chat (because yes, ChatGPT remembers 🧠), I asked it to focus on t-shirts with phrases and quotes from movies and series 📺.

But I wanted to go a little deeper, and I asked if these series and films could be animated.

asking chatgpt for business name ideas

This could go on forever 💫. And yes, at some point it will become repetitive. But remember, it's just one source of inspiration, of many others you can turn to. 

Ready to find the perfect print-on-demand company name? With so many options out there, use these criteria to narrow them down and choose the one that best fits your vision. Most importantly, have fun with it! 🌟



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