top of page

Step-by-Step Guide to Selling Custom Jewelry Online

Are you looking to make a lasting impression on your customers? Do you want to offer them something truly special and unique? 🤔 Look no further than personalized jewelry! 💎

We believe that personalized jewelry is the key to making your customers feel truly special. 💕 That's why we've put together some top tips on how to sell this awesome product that will make your customers feel like royalty 👑.

First, let's talk about the benefits. With personalized jewelry, you can offer your customers a one-of-a-kind piece that they won't find anywhere else. 😍 It's the perfect way to make them feel special, whether it's for a birthday, anniversary, or just because. 🎁 Plus, personalized jewelry shows that you care about your customers and want to provide them with something truly unique. 💕

The demand for personalized accessories has skyrocketed in recent years. Projections indicate a potential 8.2% CAGR between 2023 and 2023 (Global Personalized Jewelry Market Research Report 2022). 

With this growing demand, how can an inexperienced entrepreneur start their own jewelry line? Follow this simple guide! 👇🏻

Personalized necklace box made with Customily

Let's start at the beginning: Identifying Your Target Audience 🎯

First things first: who should you cater to? Understanding your target market is crucial before diving headfirst into any new venture. Here are eight potential groups to consider when selling personalized jewelry:

💏 Couples: Anniversary gifts, promise rings, or simply showing off love with matching couple's jewelry. There's no shortage of romantic possibilities!

👶🏻 Parents: From name necklaces to birthstone pendants, parents adore wearing reminders of their little ones close to their hearts. 

👰 Bridesmaids & Groomsmen: Elevate wedding party fashion with custom cufflinks, tie clips, or earrings, perfect mementos of a special day!

🎓 Graduates: Celebrate achievements with personalized pendants symbolizing schools, degrees, or fields of study.

💼 Corporate Clients: Impress bosses and colleagues alike with custom keychains, lapel pins, or watches bearing company logos.

❤️ Memorial Keepsakes: Honor lost loved ones with tastefully designed memorial jewelry imbued with meaning and sentimentality. 

🐾 Pet Lovers: Delight pet owners with charming trinkets featuring silhouettes, paw prints, or playful illustrations of fur babies. 

💪 Self-Purchasers: Empower women (and men!) everywhere to celebrate themselves with bold, personalized accessories.

personalized jewelry

Designing Your Collection 🧱

Once you've determined your niche, it's time to get creative! 👨‍🎨 

When curating your personalized jewelry line, keep these three essential components in mind:

💎 Materials: Invest in quality metals and gemstones that ensure durability and longevity. Common choices include sterling silver, yellow or rose gold, platinum, cubic zirconia, diamonds, sapphires, rubies, and emeralds. Always disclose any allergen warnings associated with certain materials, such as nickel found in lower-grade metals.

A fantastic option to ensure quality, availability, and fast delivery is to turn to a print-on-demand provider. For jewelry, you can use the incredible products from ShineOn or Printify, among others.

🎨 Design Elements: Explore various embellishments, textures, shapes, and finishes to set your creations apart. Popular design elements include filigree patterns, hammered surfaces, brushed metal effects, mixed metals, intricate chain links, and Swarovski crystals.

A custom design can make a piece of jewelry unique and special 💖, creating an emotional connection between the wearer and the piece. When designing, it’s important to consider the customer's preferences and incorporate meaningful elements. The possibility to personalize every element, from color, material, engraving, and even packaging with a dedicated message, will allow the customer to choose and create something unique to make an amazing gift 🎁.

You can do this and more by using a product personalizer. Plus, it will allow the customer to see a live preview before making a purchase. 

💲 Pricing Strategy: Establish fair yet competitive pricing structures based on manufacturing expenses, overhead costs, and desired profit margins. Remember that premium materials, complex techniques, exclusive collaborations, and personalization options warrant higher price points.

personalized bracelet

Start Selling Jewelry 💎

If we talk about personalized jewelry, the possibilities are endless. You can add a personal touch to almost any type of jewelry, from necklaces and bracelets to rings and anklets. 

If you're new to this business, we recommend starting with a product that is easy to personalize yet still in high demand. Our top three recommendations are necklaces, bracelets, and rings. 

To start, you will need to set up a jewelry product page.

This is one of the most vital parts of learning how to sell custom jewelry online successfully. There are four main steps to creating an attractive product page.

Step 1: Upload engaging jewelry pictures

In order to make a good impression on consumers, it's important to have high-quality and visually appealing images. When selecting an image for your custom products, keep these guidelines in mind:

✅ High-quality: The details should be clear and visible from different angles.

✅ Realistic: The picture should give customers an accurate idea of how the jewelry will look when worn.

✅ Brand-consistent: Make sure the image aligns with your brand identity, as this can help build trust and establish a professional image.

👉 Choose the picture that helps customers imagine how they look when wearing your product. 

📌 Wanna learn more about how to publish the best product pictures? Check out this blog!

You can design yourself or find these images in a lot of places, such as:

  • Free sites: Freepik, Unplash, Pixabay, Pexels, Canva, etc.

  • Paid sources: Shutterstock, professional studios, Behance, etc.

  • Private label jewelry suppliers: Free mockups and images are often available when you use their products to sell.

Step 2: Offer a variety of jewelry options

The greater the number of jewelry options, the more potential for sales. The most profitable personalized jewelry stores typically have a wide range of options for customers to select from:

🎨 Various colors

💎 Multiple materials

📏 A broad portfolio of dimensions and sizes

Step 3: Crafting an Irresistible Jewelry Description 

A thoughtfully worded jewelry description can be the key to converting window shoppers into paying customers.

Here are some guidelines to help you write a compelling product description:

First, give a brief overview of the jewelry piece, highlighting the materials used and any options for customization ✨.

Next, showcase the unique and special qualities of your personalized jewelry, whether it’s the design or the symbolism behind it.

Be sure to highlight the features and benefits of your product to attract potential buyers. Use vivid language and imagery to transport readers into a world where they are wearing your beautiful jewelry.

Consider adding customer reviews or testimonials to build trust and credibility with potential customers.

📌 Wanna learn more about how to write the best product descriptions? Check out this blog!

Step 4: Publish Personalized Jewelry to Sell

When creating an online store to sell personalized jewelry, there are a few crucial factors to consider:

📷 High-quality product images that display your jewelry in an appealing manner.

✨ User-friendly options for personalization that engage customers.

💲 Easily accessible pricing and shipping information.

🔑 Strategically chosen keywords, titles, and descriptions for effective search engine optimization.

📱 A user-friendly interface that simplifies the purchasing process for customers.

By focusing on these elements, you can provide a seamless and enjoyable shopping experience for your customers ❤, leading to increased sales and satisfaction.

Personalized bracelet box made with Customily

Take Your Personalized Jewelry To The Market 📈

With stunning collections ready for prime time, let's discuss five proven methods to boost sales and attract loyal clientele 👇.

🤳 Social Media Presence: Curate visually appealing feeds filled with aspirational imagery, user-generated content, and informative captions. Use targeted hashtags, geotags, and partnerships to amplify exposure and engagement.

Pro tip: Schedule posts during peak hours using tools like Later, Hootsuite, or Buffer.

Email Marketing Campaigns: Segment subscribers according to interest categories, browsing history, or past purchases. Send tailored messages promoting limited-time offers, sneak peeks, and events to foster loyalty and anticipation.

Pro tip: Personalize subject lines with recipient names or location-specific greetings.

🤝 Collaborations & Partnerships: Align forces with complementary brands or influential figures whose audiences align with yours. Co-host workshops, webinars, or contests to maximize impact and generate buzz around both entities.

Pro tip: Leverage cross-promotion via newsletters, blogs, podcasts, or guest appearances.

🔍 SEO Optimization: Prioritize search engine rankings by focusing on keyword research, metadata optimization, mobile responsiveness, and swift load times. Regularly publish fresh content containing long-tail phrases and internal linking strategies.

Pro tip: Monitor performance metrics using Google Analytics or similar tracking software.

📢 Content Marketing: Position yourself as an authority in the world of personalized jewelry by sharing valuable insights via blog articles, infographics, ebooks, or video tutorials. Address frequently asked questions, reveal trends, and uncover insider secrets to position yourself as a trusted source.

Pro tip: Repurpose content across multiple formats (e.g., turn a series of instructional videos into written guides).

personalized jewelry

What is the Best Way to Sell Customized Jewelry Online?

The most popular and successful method for selling personalized jewelry online is through print-on-demand services. This approach greatly reduces the risks, allows for scalability, saves time and money, and offers easy personalization options compared to producing and fulfilling custom jewelry on your own.

With a fulfillment service, you can hand over the entire production and shipping process, eliminating the need for significant time, money, and effort on your part. Some top-rated companies for selling personalized jewelry online using fulfillment services are:

✅ ShineOn: This is a fulfillment company that specializes in personalized jewelry, among other things. They offer the perfect combination of high quality and variety of jewelry products, allowing you to create your own designs to print and engrave on.

📌 Learn more about how to sell personalized jewelry with ShineOn here

✅ Printify: A top fulfillment provider worldwide. This company offers an astonishing range of products of all kinds around the world. And, of course, jewelry is part of it.

📌 Learn more about selling personalized products with Printify here

And where to sell? There are multiple platforms where you can sell personalized jewelry, and they all deserve your attention. If you want to create your own store, Shopify will probably be the best option, but not the only one, others like Woocommerce and Bigcommerce will also allow you to do it. If you are just starting out and prefer to join a marketplace where there are already consumers looking for beautiful products to buy, maybe a great option is Etsy!

Personalized engraved bracelets made with Customily

How to Design and Sell Personalized Jewelry?

Now let's get down to business so you can start selling today 😉.

Let's assume for a moment that you are going to create a Shopify store.

Shopify is one of the best-equipped platforms for e-commerce, with a wide variety of options and integrations, at an affordable price.

The first thing you need to do is create your store. Don't worry, it's easy and intuitive!

If you have decided to use the services of a print-on-demand provider, chances are you can install their app directly in the Shopify app store to connect it to your account.

Then, in order to offer stunning custom jewelry products, in Shopify's app store you can also install the best app for product personalization.

Customily Product Personalizer

Among many choices, Customily Product Personalizer stands out from the crowd with a high rate from customers, great customer support, and an exciting variety of customization options and features that are constantly being updated.

Customily integrates seamlessly with any e-commerce platform and with the best print-on-demand providers, making it easy for you to design and sell your products, and for your customers to receive their customized products at their doorstep.

Plus, it offers a live preview so your customers can see the final product before making the purchase, exponentially increasing customer satisfaction and avoiding returns.

Summing up, you can sell awesome personalized jewelry that your customers will identify with, buy, and buy again. Pay attention to quality and customization options, and start small! Choose a supplier and then expand your offering.

Happy Selling!! 💎💫



Customily logo #1 app for product personalization

Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.

Visit our website to learn more about us.

Or try it for FREE on Shopify.



bottom of page