Etsy or Shopify? Essential tips you need to know.
Are you’re selling products online on Etsy and have been thinking about switching to Shopify? Here’s everything you need to know to make the right decision!
Whether you’re thinking about switching platforms, or you’re just starting your business and deciding which platform you’re going to use, let’s see some interesting points that may help you decide.
Both platforms can play an important role for any business, but Etsy is most recommended for entrepreneurs that are just starting their stores for different reasons:
The customers are built in. Etsy has an active buyer community, which is really important for a new store. If you have your own website, you will have to invest time and money in marketing to drive traffic to your store.
You don’t need any ecommerce nor design skills. Etsy is easy to use, you just need to create an account and start uploading the information of your products which will be displayed on Etsy’s predefined template.
Marketplace: Etsy allows sellers to connect and organize locally. You’re not alone but a part of a community.
Those are some of the advantages of starting your business on an Etsy store, but as your brand and company becomes stronger, you may find that Etsy can’t meet the needs of a growing business. Why? Here are some of the main reasons:
When using Etsy, a lot of your traffic gets lost. You may be spending time and money to get traffic from social media or other related pages, but when someone finally gets to your Etsy store they can easily go away to another one that sells related products to yours. On the other hand, if you have your own website, you are 100% in control of what your clients will see. The visits on your website are way more deliberated, while on Etsy is really easy to be distracted and lose the prospect in a second.
On Etsy you can’t really personalize your page. Etsy uses the same template for every store, so you basically have to stand out by using AWESOME images and having good prices, there’s nothing else you can do. If you have your own website, with an e-commerce platform like Shopify, the game changes completely! On your website you can represent your brand and style with your own design, you can add different pages with lots of information about your company, you can use social media, have a blog, and more… the options are endless!
Your business depends on a marketplace. What if Etsy changes their sales algorithm or increase their sale fees? You may lose all of your traffic and sales. You may have new costs that you weren’t contemplating. Your business can change in a minute and it’s not up to you, you’re relying on someone else’s rules.
So when is it a good moment to make the change? That’s totally up to you, but whenever you start feeling your Etsy shop is not representing your brand and style properly, or if you’re not attracting the right prospects to your store, maybe it might be time to move one step forward and develop your own e-commerce store.
Remember that opening your own website doesn’t mean you have to abandon your Etsy store at all, you can maintain both of them for a while until you’re done with the transition (and even beyond that!).
Last but not least, if you sell (or are planning to sell) personalized products, you will need an online product designer like Customily, and for that, having an e-commerce platform like Shopify is the key!
Customily is a software for product personalization that lets your clients design their own products, on your own shopping cart, while seeing a live preview of what they are designing!
It integrates with any e-commerce platform, but some of them (like Etsy) require a special development to get properly integrated, which of course means extra costs and time.
On the other hand - if you’re using Shopify - you can have Customily easily integrated on your store, with very simple steps. AND, it doesn't compromise your customer’s shopping process at all: it just adds a dynamic preview where your regular product photograph used to be, removing shopping friction and customers uncertainty.
That’s not all, with Customily’s web to print tools, after your client completed the customization and placed the order, you can get a high quality file ready for print or engrave. Your orders will appear on your Shopify’s Admin panel and there will also be a link to download the file for manufacturing processes.
Have you made your decision yet? If you are ready to move from Etsy to Shopify, here you have the step-by-step guide that will help you get through it easily.
If you’re interested in knowing more about Customily, don’t hesitate to contact us here!