Customization: the new strategy to increase your sales!
Updated: Feb 28
For many years, marketers and business people have been searching for different ways to gain new clients. Marketing researches and strategies, market segmentation, publicity and promotions, you name it… the variables are endless. Companies spend thousands of hours, - and money - trying to develop original products, just to be copied the next day by its competition.
Differentiation has become very important, and very tough to achieve as well.
That’s why Customization is becoming more important each day. We’re now entering a new decade, where e-commerce and customization will play an important role, and you don’t want to miss this wave. Every customer has its unique needs and demands, and the best way to please them is by Customization.
Statistics talk by themselves: a research made in China found that 36% of customers expressed interest in purchasing personalized products. Even more, one in five of them would pay 20% more for those personalized products or services.
Also, customers are more likely to recommend your business or brand (customers gave customization companies a 50% higher net score) and 48% said they would be willing to wait longer for a customized product (extended delivery times).
Customers are getting more sophisticated by the day, and they are starting to demand personalized products over mass offerings. Big companies like Nike or Coca-Cola have started introducing customizable products over the last few years and have achieved great success. Customization not only helps to increase sales, but also develops engagement of the customers with the brands, during the process of creating a unique product together.
Customization can be applied to any kind of product, and can go from something simple like allowing customers to choose from a range of color combinations, to something more complex like adding monograms, textures, patterns, or even designing a full packaging.
You may feel overwhelmed by so many options, or maybe your operating costs doesn’t allow you to create complex customizations, but bear in mind that a minimum step towards Customization can make a big difference and make you stand out from the competition.
Just by letting your clients to pick a product color, within colors already predefined by you, will let them feel they are customizing their product, because they are taking a choice.
Are you ready to take the next step and start offering Customization on your business?
Customily might be the right fit for your store.
Our software is created under the basis of predefined templates, which means your customers can personalize their products within parameters already defined by you. This also means that your products will look great, print and engrave great, and will still represent your brand and style.
And guess what? Adding Customization to your e-commerce platform is easier than you think. Customily seamlessly integrates with different platforms to let your customers design directly on your product page, in a fully responsive way both in mobile and desktop. You can learn more about the integration with Shopify, WooCommerce or BigCommerce platforms just by clicking on any of them.
Need more information? Talk to us! We’d love to get to know you better and help your business grow through Customization. Join us and let’s personalize the world together!