How to Make Money on Facebook: 10 Ideas to Try in 2025

Facebook remains one of the largest social media platforms with billions of active users. As a versatile platform for creators, entrepreneurs, and businesses, it offers numerous opportunities for generating income. Whether you're looking to sell personalized products but wondering how to make money on Facebook, let me tell you that its tools can help turn your creativity into profit. Below, we explore 10 ideas for making money on Facebook in 2025. 🤩

1. Sell products through Facebook shops and the marketplace

One of the easiest ways to earn money on Facebook is by selling products via Facebook Shops or the Facebook Marketplace. Personalized products, such as custom t-shirts, mugs, or phone cases, are particularly popular. If you want to attract more customers, consider the idea of highlighting unique design options, including names, dates, or special messages.

Here there are some tips for success:

• Create visually appealing product listings.
• Use high-quality images and detailed descriptions.
• Promote special offers and limited-time personalization options.

Selling on the Facebook marketplace can be quite simple. All you need to do is to open Facebook, click the Marketplace icon, and create a new listing. After that, you choose the items for sale and upload photos of your product. Make sure you add a clear title, price, category, and description, highlighting key details like customization options if selling personalized products. Set the item’s condition and select your delivery method. Once listed, all you need to do is promote your item by sharing it in relevant Facebook groups and responding quickly to buyer inquiries. 

2. Monetize video content

Video content is still dominating social media, and Facebook is no exception. By creating engaging videos, you can earn revenue through in-stream ads and attract followers to your brand. To enhance your consistency, you can also invest in an AI video editor to create high-quality content. For even greater efficiency, choose tools with advanced features like AI dubbing, eye contact AI, and text-to-speech solutions to boost your content productivity.

Among some of the best ideas for video content, we recommend:

• Tutorials on how to customize products using your shop.
• Behind-the-scenes footage of the design and creation process.
• Customer testimonials showcasing personalized products.

3. Leverage paid online events

Host exclusive events or workshops on Facebook, where attendees pay to participate. These can include live tutorials on how to create personalized gifts for special occasions like birthdays or anniversaries.

If you don’t know where to start from, here there are some ideas:

• Set up Facebook Events and enable paid access.
• Promote your event to your audience in advance.
• Offer valuable insights or skills that participants can’t get elsewhere.

4. Affiliate marketing

Affiliate marketing is a type of marketing where publishers earn a commission by promoting a product or service for a retailer. You can partner with brands that offer personalization services and promote their products on your page. By sharing affiliate links, you can earn a commission for every sale generated through your referral.

Among some of the best products for promotion, you may find:

• Customizable jewelry and engraved gifts.
• Personalized travel accessories, such as passport holders.
• Printed home decor items.

5. Sponsored content and partnerships

Collaborate with other companies that produce print-on-demand personalized products. Showcase their offerings through posts, videos, or stories, and earn money by featuring their brand to your audience. In return, other companies can promote your brand among their audiences.

If you want to find partnerships, it’s important to bear these tips in mind:

• Build a strong social media presence.
• Reach out to relevant brands in the personalization niche.
• Provide value by creating authentic and engaging content.

6. Create subscription groups

Facebook allows you to set up subscription-based groups where members pay a recurring fee to access exclusive content. This is a great option for enthusiasts of personalized crafts and products.

Here are some exclusive content ideas:

• Design tips and tutorials.
• Printable templates for customized products.
• Behind-the-scenes insights into your creative process.

7. Sell digital products

Offer digital downloads that customers can use to create their own personalized products. These could include printable wall art, planners, or customizable templates.

Selling digital products has some benefits like the following:

• No inventory or shipping is required.
• Instant delivery to customers.
• High profit margins.

8. Drop servicing and lead generation

You can help businesses create personalized promotional products for corporate events, employee gifts, or customer giveaways without handling the production yourself. This approach involves outsourcing the customization and fulfillment while focusing on branding, marketing, and sales. This method allows you to scale a business with minimal inventory and operational costs, making it a great way to earn through Facebook.

Follow these steps to get started:

• Identify reliable print-on-demand suppliers who offer white-label services.
• Create service packages for bulk personalized orders such as branded mugs, T-shirts, and tote bags.
• Use Facebook ads and groups to target businesses in need of promotional products.

9. Crowdfunding with Stars

Facebook Stars allows viewers to support creators during live streams. You can engage your audience by designing custom products in real-time and encouraging them to send Stars as a show of appreciation.

Here are some tips for engagement:

• Acknowledge and thank viewers who send Stars.
• Offer shout-outs or giveaways during live sessions.
• Make the design process interactive by incorporating audience suggestions.

10. Turn Facebook memes into products

If you want something simpler but effective, leverage trending memes and cultural moments to create personalized products. Memes have viral potential, making them an excellent source of inspiration for custom designs.

These are some simple ideas to consider:

• Meme-inspired t-shirts and mugs.
• Custom stickers and phone cases.
• Limited-edition prints.

Facebook remains a powerful platform for creative entrepreneurs and businesses to generate income. Whether you're selling personalized products, hosting paid events, or leveraging affiliate marketing, there are countless ways to make money on Facebook in 2025. By tapping into these monetization strategies and staying creative, you can maximize your success on the platform.

Happy Selling! 💫

‍